Consultants

President

Dave Loomis

Dave Loomis is founder and president of Loomis Marketing, a marketing consulting and executive coaching firm focused on enabling personal and corporate growth.  Dave has a track record of transforming brands, processes and profitability...as well as people.  His experience covers a broad range of industries and companies, including many well-known global brands.  He has particular expertise in market analysis, segmentation, strategy, innovation, branding and communications.

At Loomis Marketing, Dave coaches companies and executives to achieve their potential. As a Fractional CMO or on a project basis, we rapidly assess, help develop strategy and create plans.

Previously, Dave was CMO of Dix & Eaton, a strategic communications firm, where he helped the company establish a business development function.  While at D&E, he helped win accounts such as Cargill, Goodyear, Owens-Corning and Tyco and developed a unique assessment process that led to sustainability communications reviews for AEP, Cummins, Ingersoll-Rand, Gulfstream, Monsanto, WestRock and many more. 

From 2012-2014, Dave was Senior VP at Advanced Innovation & Marketing (AIM), where he trained over 500 engineers, marketers and sales professionals in voice-of-customer and product-launch techniques.  During this time, he traveled throughout the US, Europe, Asia and Australia helping companies such as Air Products, Cabot Corporation, Chemtura, GE, Ideal Industries, ITW, Lincoln Industries, Lubrizol, Marmon Group and Saint-Gobain

For 15 years, Dave worked as an internal consultant at the holding company office of NACCO Industries, a $3.5 billion public diversified corporation with subsidiaries in industrial equipment, coal mining and housewares.  While at NACCO, he focused much of his time on the Hyster-Yale lift truck business, helping craft dozens of strategies for products, industries, channels, key accounts and countries.  He also led a global team for the redevelopment of the Hyster and Yale websites, updating brand identities, improving user journeys and automating lead generation.  He performed similar duties for the Hamilton Beach kitchen appliance subsidiary, creating new brand, product and competitor strategies, which helped gain share at Wal-Mart, Target and other retailers.  For NACCO’s North American Coal subsidiary, Dave developed and promoted a vision for clean coal technologies to power plant customers and U.S. Senate offices, helping spur new mine development projects.  At the corporate level, Dave wrote NACCO’s annual report, assisted in due diligence for potential acquisitions and assisted in integration planning and execution following acquisitions. 

Dave began his career in Chicago, where he worked at Leo Burnett Advertising and was a consultant for the Richmark Group, a consulting firm specializing in distribution channel optimization for B2B firms.  There, Dave helped Motorola uncovered key insights in Australia, pinpointed ways for Xerox and Ryder Logistics to expand outsourcing in the US and Canada, and discovered promising target markets for a new Westinghouse satellite phone.

Dave was an adjunct professor of marketing from 2008-2012 at Case Western Reserve University’s Weatherhead School of Management, where he developed a class called Market Value Creation, which focused on branding, innovation and sustainability.  Dave was an inaugural member of the Berkeley Innovation Forum, a member of the Kellogg Innovation Forum and a voting representative to the Industrial Research Institute.   

Dave has devoted a considerable amount of time during his career to giving back to his community, serving on a number of boards in strategy and marketing roles.  He currently sits on the Executive Board of Breakthrough Schools, a non-profit charter school system and Chairs the Board at MaxHousing. He previously served on the boards of the Cleveland Play House, the Museum of Contemporary Art Cleveland and the Frank Lloyd Wright Trust in Chicago. 

Dave is based in Chagrin Falls, Ohio, a suburb of Cleveland.

Education

KELLOGG SCHOOL OF MANAGEMENT
MBA, Marketing & Management, 1992

NORTHWESTERN UNIVERSITY
B.A. Economics & Political Science, 1985

Certifications & Memberships

• New Product Blueprinting - AIM

• Process Re-Engineering - Hammer & Co.

• KAI Learning Style Assessment - Kirton

• Berkeley Innovation Forum - inaugural member

• Kellogg Innovation Forum - 2012-14

• Industrial Research Institute - former voting member

• Appreciative Inquiry Visioning - experienced

• Leadership Cleveland - Class of 2017