Take the journey to find your customers’ true perspective. Loomis Marketing’s unique Customer Outsight process has four stages that we call “The 4 F’s”: Fix, Focus, Find and Fuel. Instead of looking through a spyglass at your customer, hand the spyglass to them - and let them look at you, your competitors and your market. Learn what they see from their perspective and hear what they say about your company in their own words. Whether you are sharpening your value proposition, creating industry-based segments or exploring new markets, the Customer Outsight™ process is guaranteed to deliver new information you can use immediately to connect more effectively with prospects and current customers. Below, see the four stages of the journey to Customer Outsight!
stage 1: fix
Set your sights on your…
Objectives
Targets
Interviews
stage 4: fuel
Activate learnings to transform your…
Content
Engagement
Sales
Stage 2: focus
Shift the mindset of your…
Intentions
Attention
Questions
turnkey customer outsight
Let us conduct…
Voice-of-customer interviews
Market segmentation
Brand transformation
stage 3: find
Analyze results to find your…
Landmarks
Patterns
Stories
Customer outsight training
Let us coach your team to…
Target the right customers
Ask the right questions
Extract Customer Outsight™!
Intrigued? Want to learn more? Dave Loomis would love to understand your challenges to see if the Customer Outsight™ process is a good fit for you. Please click below to contact Dave and set up a discussion today. Many B2B companies - from the smallest to the biggest - have used the Customer Outsight™ process to develop breakthrough market positions and gain market share. You can too, but you have to shift perspectives!