Services

Customer Outsight® services to drive B2B segments, markets and brands

Take the journey to find your customers’ true perspective. Loomis Marketing’s unique Customer Outsight process has four stages that we call “The 4 F’s”: Fix, Focus, Find and Fuel. Instead of looking through a spyglass at your customer, hand the spyglass to them - and let them look at you, your competitors and your market. Learn what they see from their perspective and hear what they say about your company in their own words. Whether you are sharpening your value proposition, creating industry-based segments or exploring new markets, the Customer Outsight™ process is guaranteed to deliver new information you can use immediately to connect more effectively with prospects and current customers. Below, see the four stages of the journey to Customer Outsight!


stage 1: fix

Set your sights on your…

  • Objectives

  • Targets

  • Interviews


stage 4: fuel

Activate learnings to transform your…

  • Content

  • Engagement

  • Sales



Stage 2: focus

Shift the mindset of your…

  • Intentions

  • Attention

  • Questions


turnkey customer outsight

Let us conduct…

  • Voice-of-customer interviews

  • Market segmentation

  • Brand transformation



stage 3: find

Analyze results to find your…

  • Landmarks

  • Patterns

  • Stories


Customer outsight training

Let us coach your team to…

  • Target the right customers

  • Ask the right questions

  • Extract Customer Outsight™!


Intrigued? Want to learn more? Dave Loomis would love to understand your challenges to see if the Customer Outsight™ process is a good fit for you. Please click below to contact Dave and set up a discussion today. Many B2B companies - from the smallest to the biggest - have used the Customer Outsight™ process to develop breakthrough market positions and gain market share. You can too, but you have to shift perspectives!