NOW AVAILABLE ON AMAZON
E-book Link: read on Kindle or download the Kindle app and read on any tablet device
Paperback Link: print-on demand in 6”x9” format, usually ships in a few days
synopsis
My new book redefines how we think about marketing. Many focus on the promotional aspects of marketing, but I argue the field is much broader. The reason any company is in business is because it’s offering something of value. To create something of value we have to understand customer needs and deliver something that solves a problem. To do that well, we have to serve others, not ourselves. And serving others encompasses everything we do.
We all have it in our power to contribute positively as businesses and as individuals. I’ve tried to simplify the steps to make those contributions possible. While I provide practical tools, success also requires a mindset shift. We should be optimistic, devoted and determined!
To give you an idea of the book’s structure, here’s what to expect from the contents:
Part One: How To Think About Marketing
1. Think Expansively
2. Remember Five Words
3. Learn From The Past
Part Two: How To Serve Others In Business
4. Listen To Learn
5. Uncover Desired Outcomes
6. Solve Real Problems
7. Sell Honestly
8. Sustain Innovation
Part Three: How To Serve Others In Life
9. Craft Your Personal Brand
10. Activate Your Personal Brand
11. Build Your Network
Part Four: How To Simplify Planning
12. Ask The Three Questions
13. Follow The Seven P’s
14. Strive For One Basic Goal